experiencing southpointe....

Malls have become an integral part of American culture. Teenagers, as well as senior citizens, enjoy browsing the store windows and seeing the latest must-haves. Malls have everything from shoes, clothes, and jewelry to the latest technology. However, a mall is no longer just a place where people go shopping. Nowadays, a trip to the mall is an experience. Malls are filled with action, people, clothes, food, and good times. Young people, especially, view the mall as a fun spot to hang out with friends. Malls have become increasingly complex over the recent decades. In addition to department stores, malls now include food courts, arcades, movie theatres, and even amusement parks. Malls have become accommodating to all different kinds of people. A mall is now a place that has a little something that everyone can enjoy. For instance, right here in Lincoln, at SouthPointe Pavilions Mall, there is always something going on. SouthPointe has a wide variety of apparel and accessory stores to satisfy every consumer’s clothing, shoes, jewelry, and other fashion needs. However, with the convenient location of the movie theatre, SouthPointe also has the ability to satisfy the entertainment needs and wants of both shoppers and non-shoppers alike. The vast assortment of eateries conveniently provides the necessary energy that shoppers need to continue on their spending spree. The atmosphere is very energetic and even slightly chaotic at times, especially around the holidays when shoppers are frantically searching for “the perfect gift.” The sights and smells change with the seasons. During the fall, for instance, the Lincoln Arts Festival is put on in the parking lot. With various booths of authentic jewelry, paintings, purses, and delicious-smelling food, this occasion draws a large, diverse crowd. Also, during Christmastime, the smells of candy canes and peppermint fill the stores, contributing to the holiday cheer. There is so much to be seen and heard at SouthPointe and every trip is an adventure that will excite the senses.